Few things infuriate/upset me more than people who take advantage of, or literally manipulate living creatures in an attempt to get attention. The de-valuing of life, limb and sanity in the pursuit of going viral is one of the worst things to come out of internet accessibility.
‘Keeping up with the Joneses’ is bad enough when it manifests in gross consumerism and abandonment of personal substance, but when it crosses into exploitation at best, and abuse at worst, something needs to change.
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